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MEET OUR FOUNDER

Hi, I’m Rachel, creator of Green Beat NYC.
For the past four years, I’ve been working to deepen my knowledge of sustainable practices and explore how small changes can create a big impact. Combining my passion for environmentalism with my background in storytelling, I created Green Beat as a platform to share real solutions, celebrate changemakers, and build a community dedicated to eco-friendly living.

MY STORY

As a child I loved being outside. I was captivated by the sound of birdsong, the fresh smell of the forest, and the sensation of grass beneath my feet. As I’ve grown older, I’ve spent less time immersed in nature and more time indoors, tethered to a screen.  Researchers have found that Americans are spending more time indoors then previous generations. This growing disconnect from nature mirrors the environmental crises we face today.  Pollution, ecological degradation, and climate change are all consequences of deprioritizing the well-being of our planet.

In 2020, I took time to reflect on my environmental impact and started making changes like reducing single-use plastics and shopping secondhand. Over time, taking gradual steps reoriented my life toward more sustainable choices. My lifestyle is far from perfect, and I understand that individual actions alone cannot resolve systemic problems. However, collective action—the power of many people making intentional changes—can shift societal norms toward prioritizing environmental stewardship over convenience.

Through Green Beat, my goal is to challenge perspectives, foster mindful consumption, and demonstrate that sustainable living is both attainable and fulfilling. By spotlighting innovative ideas and amplifying the work of environmentally conscious businesses, I hope to make sustainability accessible for everyone. When I’m not researching eco-friendly living, I find joy in exploring New York's green spaces and connecting with the incredible people who make this city a hub for innovation.

Thank you for visiting Green Beat NYC. Explore our blog for sustainability tips, green living guides, and curated resources to help you create meaningful change.
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